FELIX (stray kids) for NAVER x SPOTIFY

Naver launched the campaign Monday, promoting its Spotify Korea integration through Naver Plus Membership at 4,900 KRW monthly. Members enjoy free Spotify Premium Basic with ad-free access to over 100 million songs, plus perks like cashback, vouchers, and Netflix picks—all usable in Naver apps like search and Maps. A live event with Felix and artists awaits in Seoul's Seongsu-dong on December 22 for sign-ups by December 15. Fans celebrate his visuals and voice, calling it another highlight in his ambassador run with brands like Louis Vuitton.

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They've been hinting for a while and we figured it out immediately it was Felix. Still nice to be proven right.

Quote from frizoeing

I feel like SKZ is just doing it differently than most kpop groups other than the obvious. They only got Japan as one of their biggest market recently (remember for years they cannot even sell 100k in Japan until Case 143 happened?). I am eternally hopeful that one day they will get their Day6/NMIXX moment in Korea but if they never do, I will not sweat over it.

Newer groups would start out with local brands and slowly rise up to bigger things but SKZ despite low recognition in Korea got too big internationally to start at nugu level so they're jumping into the most random big ass Korean adverts.

People were scoffing on akp when I said Felix would be plastered everywhere in the upcoming year but looks like it's coming true.