Purple Kiss "I miss My" Tracklist + Concept photo

Surprised Jooyi didn't work on this album.

Quote from citron-icy

They have everything except one thing: Branding.

We often say "you can't judge a book by its cover" but in reality this is unfortunately what makes the difference in a society that is more and more connected and where we have less and less attention to pay and this is even more true in industries such as kpop which have a young audience.

There are of course exceptions, but in the vast majority of cases you will see that successful bands have a very strong brand image, and conversely a bad one for groups that are less popular or have lost popularity.

In the case of Purple Kiss, the company literally never created one. There were very abrupt changes in concept between different comebacks and we see that the company tried to surf on trends in a very clumsy way, and all this did was harm the image of the group, which was already nonexistent.

This is just my opinion, but I think the company should have given the group a complete autonomy and let them do everything.

In the songs that the members write there is a certain identity that emerges, it is certainly a little shaky with all these 360° that the agency made the group do, but I think that if they had been free to do everything and choose from the start the image of the group would be much stronger, and would be halfway between a dreamcatcher and a red velvet.

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I thought they did too many concept changes and felt like they were chasing trends a bit. I just think unfortunate luck with with management really did them in. Their discography is very good and I thought most of their title tracks would have success but poor marketing didn't help. Maybe I am on a different section of social media but I remember choreography for sweet juice gaining traction but sales results and charting didn't meet that.

I agree that I would prefer RBW to just let the group do what they want and be sort of like Idle. I looked at their credits and there's usually some already involved. Plus, Chaein has worked with others and I am sure she can make magic happen for the group that the fans would love. I don't think they will reach fanfare because people are quick to move on in kpop. I think us fans would love to see them become like Idle in that regard because the talent is there.

I am probably being a bit dramatic but it does show entertainment industry isn't fair because the talent is better than most groups. However, the results just didn't happen because they didn't have the key ingredients for visibility. Talent can only take you so far because you need a bit of luck, timing, and capitalizing when the iron is hot. Unfortunately it didn't happen for them which seems unfair because they're so talented