Often in music, one way to make something fresh is to take a well loved thing and give it a little twist. With Kiikii we finally found out what NewJeans would be like if they had grown up on a farm with nothing to wear except Grandma's hand-me-downs.
Jokes aside, this was an amazing debut. A really well crafted song, a beautiful music video (I presume shot in New Zealand) - I even really liked the farmcore aesthetic. I had high hopes.
Wow, their follow-up songs are bad. Like really bad. O.O levels of bad.
Their attempts at drill-style hip hop seems so forced it comes across as parody to me. (I cannot watch this without cringing.)
And it seems I might not be alone. I was recently looking at MV views for comparisons, and look at Kiikii's numbers:
I Do Me - 12M views
Debut Song - 1.7M views
BTG - 2.8M views
Groundwork - 776K views!?

Do you think we'll see a reversal back to the style of I Do Me for their next release? Otherwise I think they run the risk of being the next StayC.