Chanel is one of if not the most prestigious fashion brand in the world. Jennie has been chosen to be the house ambassador for Chanel which means she is their ambassador in Korea only.
I was watching a video of her when she attended the Chanel PFW back in 2019 sitting besides Anna Wintour(most influential woman in fashion) and Cardi B. Sitting and taking pics next to Anna is a big deal and she sat front row( Chanel pays them to sit front row and gifts them the clothes she wore although I think they have to return it, but even then Chanel paid for Jennie's hotel and travel accomadations!). I think she is building her connections I mean she did get into Rihanna's launch party in Seoul.
Chanel is the hardest brand to get a global campaign or even be a muse to them. You can legit count on 1 hand how many global campaigns Chanel has had with actresses/singers or even models.
Do you think we will see Jennie have a global campaign hopefully in due time?!