How lesser-known groups can build a bigger fanbase?

Quote from Rarami

Move to hybe

Nah, does not mean shit ... Hybe ruined a few groups

When they bought Pledis they gave a fuck about NU'EST and managed that people thought Pledis was only having SEVENTEEN

I don't think there is one specific formula which works for everyone, over the years we saw examples lesser known idols pulling miracles, but I think viral moment has been solution in most cases. No specific formula just one viral moment.

My answer is not in the above examples.

One line. you can't.