A lot of ad campaigns fail to fully make use of the celebrities they hire. Often they come up with the concept without the celebrities in mind, or they might not even be knowledgable about them in the first place and treat them as replaceable stand-ins.
Musinsa got this one right, as they were able to highlight the members' individuality: from Haerin's habit of quietly staring, Hyein's model walk, to Minji's annoyed look vs Daniele's multi-purpose smile.
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