No matter how the Fifty Fifty mess will conclude, the transformation of KPop towards tiktok-friendly, easier-listening with less noises, and more whispering style of songs with as little Korean as possible cannot be avoided.
At the worst, FF will take the position of GFriend in the history of the 4.5th Gen of KPop, if not more. GFriend, more than any other act, was responsible for opening the 3.5th Gen of KPop, which led it to its biggest era of expansion.
New Jeans' new songs are all tiktokable, with few songs palatable for Koreans. While 3 songs have not been released yet it is unlikely that they will go against the 'norm', the new strategy Min Heejin has taken.
The realization that the Korean market is tiny and unimportant has finally hit on others. Shady , smaller Korean owners are backing the attrakt owner Jeon up in order to try to continue the old system, but at least the styles of songs released from now will change - instead of going for youtube, the companies will go after spotify and tiktok.
And it seems the singer who is most responsible for the galapagosization of KPop, and also the false notion that what happens in Korea affects the entire Kpop sphere, and also for virtually all negatives of Koreans having on KPop, than anyone else is noticing it too.
The singer who contributed significantly less to KPop than what Fifty Fifty did in its brief flash of fame (assuming Jeon gets his wishes as the Koreans hope for) is aware of the power of tiktok.
The singer who contributed virtually nothing to KPop's worldwide expansion was aware that the Korean version of the opening theme of the anime Yumeiro Patissiere, sung by her in circa Oct 2010. just before Good Day, probably the most harmful song in the history of Korean Pop, was released on Dec 9th, 2010, was becoming hot in tiktok as a challenge.
So, she did it herself and posted it.
So the former owner of Edam Entertainment is aware of the power of Tiktok . She just didn't choose to use it earlier.
Her most internationally successful song is Bbibbi, which still hangs on the 97th position of the most viewed KPop video of all time (and the only nonKPop song in there) with about 260m views, which makes it the most viewed nonKPop song from Korea.
That song was composed by longtime IU composer Lee Jonghoon, who composed Mia (her debut song) and quite a few other of her songs. In other words her chief composer is capable of writing internationally relevant songs if his employer feels like that.
Given that her interview with NewJeans is not up, it is likely that she sang a new song which is not released yet with them, and I think she has learned quite a lot from her encounter with the unequivocally dominant act in Korea since no matter what happens Fifty Fifty is done in there.
I wonder what would be the impact of the Master of Easier Listening in Korea jumping into the Tiktok market. If she could have kicked her habit of writing her own lyrics, then she might enjoy a belated and probably undeserved fame among international fans, given her harm against Kpop has been so great over the years.
