HYBE got it so good as a label right now.
Two groups I know for a fact is gonna be super popular, is the new BigHit boy group, which is debuting early next year 2024..and the new ADOR boy group, thats most likely debuting around the middle to end of 2024 or in 2025.
Whether people like Min Heejin or not, it's clear the lady knows her stuff.
And seeing how good ADOR is with marketing and promotions, plus having great concepts and music...I mean whats not to look forward to lol.
I also expect this new boy group to work with a lot of luxury and popular brands as well like NewJeans are doing, cuz it seems that ADOR has no problem at all at accepting group and individual opportunities for members of the group.
I can tell already they gonna be popular in Korea, and that's me saying that even though the group hasn't been formed lmao.
Far as in international, I could see some rising on charts and high streams happening 100%, as long as the music is simple, not experimental, and is vibey.
ADOR also know how to work with playlisting and ads too, so I wouldnt be surprised if after only 3-5 months of the group debuting, they already having 10 Million monthly listeners on Spotify..which I do NOT see as a bad thing, idc.
Hype from being NewJeans brother group is gonna do them good at debut too, and I know they'll be able to make a name for themselves moving forward.