JYPE are becoming the next SME

In 2022 JYPE only had one hit song which was Pop! which proved to be just pure luck as it didn’t help Twice’s comeback at all.

Now with the direction NMixx and Stray Kids are going musically, JYPE is becoming the next SME. Poor digital performance, good physical sales, lots of ads to inflate views, and focus on international market.

Do we agree?

Quote from Lulu_Key

where are JYPs first and 2nd gen artists?

None of them are relevant in this day and age. They are ancient