Is Park bogum new Celine global ambassador??

Celine didn't introduce him as one. I'm confused.

maybe the deal was different from that of Lisa?

And let's be honest, he doesn't have much social media clout because he's not an idol

Quote from YG Dungeon Dweller (585)

maybe the deal was different from that of Lisa?

And let's be honest, he doesn't have much social media clout because he's not an idol

He doesn't even have IG but I heard it from his fans that he got a Celine sponsored photoshoot right after that Celine pfw show. They seem to really like him if that's true.

Bogum is actually really popular in SK, if u look at the current 4th gen BGs no one is popular among gp and popular 3rd gen boys are already in contracts with other brands (kai with gucci and eunwoo with dior and BTS with LV etc) maybe that's why they contacted a popular actor?? And I guess it was already decided even before the Paris trip that he'll join them as an ambassador.