Watching their meltdown over IVE is quite incredible to see.
The very same things their companies are known for (buying awards, media-playing, writing negative articles about other groups, using their influence to silence others etc.) is now being used against IVE to question their success.
SM is well known for media playing their groups and buying awards at year end shows. Just last year NCT dream fans were sending trucks to SM's front door because how dare they buy awards for NCT-U and not Dream Unit, ironic right? Then let's not forget how they media played Aespa using Blackpink.
Then we have JYP too with Twice and some of their awards they won for song of the year during years when their songs weren't even #1 on the chart.
Hybe even more recently, was just nabbed for rigging a win for Lesserafim but all of sudden it's like HYBE fans forgot their company does shady activities too.
YG is even in a class of their own after their burning sun scandal and how Yang Hyung suk is literally out here threatening to unalive people and is busy going to court. YG also used Naver to manipulate articles about their idols.
But I get it.
It's cool when they do it, but it's a problem when non-big 4 groups do it, right?
Well, if IVE success is fradulant, then what of your faves? ![]()


