my initial question is actually "should SM let their idols write their song or choose their own project" but the thing is i know they don't do that because they want their artists to hold onto very specific designed image or brand. we know about the infamous seohyun and her acting proposals. various times their solo artists say how hard it is to propose an album idea. certain idea of promotion they want to do but get rejected because it's "unbecoming" of them.
in the age of social media and rising of self-made brand, should SM listen to their artist, trust them to know what their fans like (and buy ofc), and let loose with their preconceived image?