YG now working with western producers/composers, good thing or bad?

Quote from mr1962

I also see it as sabotage but i'm curious on what's your theory for why they're sabotaging rosé? they didn't do this for jennie - she at least had a clear target market

i’ll make a thread, but don’t let the company stans eat me lol

I just hope with all these producers means more songs and comebacks for blackpink

It's a good thing to branch out, look for other options and experiment in sounds but I didn't want that for rosé's first solo. Too much of a big risk? So I am not too sure about this.

besides I stan kpop idols and I still want their main market to be Korea and their songs to be in Korean. I don't mind a few English lyrics here and there but I'm not for all songs being in English.

And as some already said, it isn't even clear if they are targeting the western market or not because aside from the release date and the producers I don't see how else they are trying to achieve that.

Quote from Chaesoocrumbs

So does that mean the title track will be in english?

Yes

bas thing

I think it is a good thing. The YG sound leans towards Hip-Hop, but now there's Rosé and AKMU on the other end of the Pop spectrum. "Shoe horning" them exclusively into the YG sound would practically ignore their unique strengths which can help YGE diversify and grow.

If any BP member were to work with Max Martin, I would expect it to be Rosé. Sonically, I think his style can mesh best with her vibe. I can hear a piece of Rosé in this song kaleidoscope:

• Pink - So What
• Katy Perry - I Kissed A Girl
• Kary Perry - Roar
• Carrie Underwood - Quitter
• Ellie Goulding - Army
• Ellie Goulding - On My Mind
• Tori Kelly - Nobody Love

Gone is an English song. Another English song will be a terrible decision. But I don't believe On The Ground will be in full English. She is in the line-up for Inkigayo which is a Korean music show. OTG will be 75% Korean 25% English.

YG is really stupid though. The promotion for RS1 has been very bare minimum. Its as if Rosé is not debuting. Efforts are not really felt fully which is so insulting for Rosé.

if they use it to be creative and experiment and make sounds that arnt in the western atm then its cool.

but if they just start making western songs in korean, thats just stupid. off brand lorde songs is why western pop is fuckin shit rn