In a year, Aespa goes from being mentioned as a revolution with lore music to now being called flops compared to newer groups. People thought Itzy would compete with Blackpink when Dalla dalla smashed but when Not Shy came a year later their hype already died down. StayC wowed people with Asap but they’re not even discussed now. Even Nmixx’s O.O, though controversial, got talked about a lot while people forgot Dice in a day. Txt/Enhypen not even 3 years old yet there’s already no hype for their releases. Stat-wise, for example, Txt/Enhypen/Itzy latest comeback did much worse on Spotify than their previous one. Why do groups, which seem so promising at some point, became not exciting anymore just a year later?
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