Display MoreIn Korean digitals, BTS is the leading act in terms of consumption in 2018 and 2020.
2019, Paul Kim took over by a short lead. 2017 and 2021 was IU.
Then BTS was dominant in global charts even before they were in Korean, therefore because.
Which is rather an unusual phenomenon in culture.
Outside-in
If the home ground is rather insignificant, the ambitious acts go outside to seek their fortune and hopefully will return with triumph (although in this case all these outside victories were not enough to dislodge the Strange Creature whose stranglehold persisted.)