Why did no other group promote and succeed like NJ?

Why did no other company market their groups like Ador? It seems they had genius plans and no one else thought of it.

All tracks with MVs and promoted to titles.

All tracks promoted on shows.

Song playlisted on tth on Spotify.

Invested in physical packaging and designing a bag to increase sales.

Mind they did NO variety shows and still smashed just by investing in their music. Why are other companies investing in other nonprofitable ventures that boost their tracks?

Will other companies follow this promo tactic now and help their groups?

I hope not. Multiple MV releases is so stupid, especially if it's for the same song. Surprise release? That surely can help on charts but I love teasers.

I would only pick promoting multiple tracks on tv shows and pretty packaging, the rest is just no.

The music still has to click with the Korean GP and they also had some anticipation due to Min Hee Jin being involved. And of course as always you need some luck to score a big hit.

if they weren't in hybe they wouldn't have the connections to be on tth we know scooter made some arrangements for them since he's in hybe (not discrediting them bc atleast the song was rising beforehand)

my main answer is luck cause aespa got even more push but weren't able to get the same results

imo aespa should have gotten this success instead they represent kpop better

please leave New Jean alone

Quote from Stage Presence Checker (678)

if they weren't in hybe they wouldn't have the connections to be on tth we know scooter made some arrangements for them since he's in hybe (not discrediting them bc atleast the song was rising beforehand)

my main answer is luck cause aespa got even more push but weren't able to get the same results

imo aespa should have gotten this success instead they represent kpop better

Aespa promotional choices were just bad which is why their push had no way to work. They were pushing life’s too short before album release and they were never known for that sound, didnt push the actual single or illusion globally, and they didn’t really promote much in korea either.

Quote from Stage Presence Checker (678)

if they weren't in hybe they wouldn't have the connections to be on tth we know scooter made some arrangements for them since he's in hybe (not discrediting them bc atleast the song was rising beforehand)

my main answer is luck cause aespa got even more push but weren't able to get the same results

imo aespa should have gotten this success instead they represent kpop better.

Correction: It's luck and good music

Not that newjeans is the best rep for kpop, but "Aespa represent kpop better"? How? By having no stage presence? Cringey music and concepts? Are you serious? And it's Blackpink representing gg kpop, not Newjeans that just debuted.