IVE successful because they the only 4th Gen group promoting like 3rd gen groups on TV?

I may be wrong since I do not follow many groups closely, but I noticed that IVE seems to be everywhere on TV in Korea, unlike their 4th gen peers.

And I'm not just talking about the typical Weekly Idol and Knowing Brothers appearances followed by the usual disappearing routine.

Every comeback it seems like IVE is promoting heavily on TV.

Wonyoung was on Radio Star

Then Wonyoung and Yujin was on whatever show this is called.

Then Yujin literally struck gold with Earth Arcade that averages between 3-4% rating

And later she appeared on Amazing Saturday which is another popular show

Now IVE will be appearing again on Amazing Saturday

And on top of that they will now be the first to appear on this

Not to mention the 13485120020200 CFs and ads IVE is doing.

It's no wonder the general public is aware of them.

But you still need to be popular to be guesting on these shows

They are successful because they have good music and all the girls have the it factor.

If promoting on tv was the only reason for the success then why are they the most successful 4th gen group internationally too?

Quote from Smooth Like Butter (456)

But you still need to be popular to be guesting on these shows

That's why you only see Wonyoung and Yujin on variety show in Eleven era and even Love Dive era.

Quote from OP

but I noticed that IVE seems to be everywhere on TV in Korea, unlike their 4th gen peers.

Miyeon, Minnie, Yuqi of the 4th Gen Group (G)I-DLE were everywhere on Korean TV and Variety this year.

They've also had 4/5 members on KOMS, as well as many music variety focused shows (and not to forget Soyeon was literally a mentor on a survival show last year).