RE : Hybe family thriving more than other companies. Why?

To me, JYP groups have a ton of interactions. For one, there's literally this half hour long video of all of Stray Kids and Twice interactions, and that's only counting those two groups between each other. If I had a penny for every time one of them mentioned one of their labelmates, I'd be incredibly rich.

I don’t see the appeal so this whole family thing seems rather forced especially with hybe where those groups have never trained together

BTS hard carry this hybe family without even being present, watch them summoning some members in future activities