I mean this in the nicest way possible and it’s an observation not an insult.
But groups like Dreamcatcher that has been struggling to get a win for years or Billlie who’s still mid tier despite Tsuki going viral fail to blow up completely because they lack a visual or THAT charismatic member.
We all know that kpop is not only about the music only. Charisma is incredibly important and some groups simply don’t draw you in enough to make you want to check out their other stuff. It’s sad but true.