hear me out.
pre-releases eat up hype from the main release. the more successful/anticipated a pre-release is (esp if it has its own mv), the more it takes away attention from the main single.
look at blackpink the album rollout: "hylt" had the most hype and it ate into "ice cream" and "lsg"
HOWEVER if a prerelease flops/people don't listen to it then the hype is still there for the main single. just look at taeyeon earlier this year - "cant control myself" - made no noise on the chart. "invu" 3 weeks later - chart topper.
"life goes on" underperforming is GOOD news for "girls" title track in 2 weeks.
