"Life's too short" flopping is actually GOOD for the title track

  • hear me out.


    pre-releases eat up hype from the main release. the more successful/anticipated a pre-release is (esp if it has its own mv), the more it takes away attention from the main single.


    look at blackpink the album rollout: "hylt" had the most hype and it ate into "ice cream" and "lsg"


    HOWEVER if a prerelease flops/people don't listen to it then the hype is still there for the main single. just look at taeyeon earlier this year - "cant control myself" - made no noise on the chart. "invu" 3 weeks later - chart topper.


    "life goes on" underperforming is GOOD news for "girls" title track in 2 weeks.



  • Moderator

    Approved the thread.
  • Your examples are pretty bad. Ice cream and lovesick girls are still massive as hell and surpass hylt at some things (ic charted longer on the hot 100, lsg already bigger in korea).


    Hylt was always gonna get the overall better numbers cause it's a hype banger song, nothing to do with it being a pre-release.

  • life goes on????? :pepe-sad:

    you can't even spell the name right

  • Actually in pure pre release hype it’s ICE CREAM that had the most hype


    It peaked the highest in Spotify global, it’s just that people didn’t like the song so it underperformed

  • Bad example. HYLT was never meant to be a pure prerelease. It was more like a lead single. Pure prereleases are not released far in advance of album and not heavily promoted. Usually artists only hold comeback stage for title track +perform prerelease song

  • yeah everything is fine until the title track flops too...

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