I’ve followed got7 on and off over the years, I liked them and a lot of their music but I wouldn’t say I was a full on fan so this is more an outsiders perspective.
What really attracted me to their earlier music is their personality. Even their songs that I didn’t like as much I would still watch performances because they were all just really good performers.
I think more cute concepts wouldn’t really have helped, but maybe more clear concepts if that makes sense? Or more relaxed, fun concepts. Like a more mature version of cute I guess. From what I’ve seen over the last couple of years they’ve had a lot of similar, ‘moody’ concepts.
It also seems like JYPE have been putting more effort into promoting their newer groups and had decided that got7 weren’t going to get any bigger so they just put in enough effort with them to promote them to their own fans and didn’t try and help them grow any further which is a shame because I think JYPE could have aimed higher for them. The boys definitely put in enough work.