Display Morei don't understand why certain people in this thread are acting like sm making the concert free is some sort of a desperate move when it's actually one of the smartest marketing strategy a kpop company has done in a while...
an user before me already pointed out some of these things but i'm going to say them again:
1. everyone loves free stuff
2. it's a great promo for the artists since many casual listeners or stans-in-the-making who won't pay for an actual concert ticket are tuning in, even non-fans who are just curious or plain bored watched the concert
3. it's a great way to repay the fans and push the agenda that the company cares about them and sees the effort and resources they're putting into supporting the artists
4. it's generally a good move since we're in the middle of a pandemic and not everyone can afford a $50 ticket just to see their faves for 15 minutes and sm is winning praises and respect from this
5. sm is thinking for the long run because giving fans free concert makes them feel good and valued => they'll be much more willing to pay for other stuff like merch and albums while if you're milking them for every single thing like hybe does, it leaves a bad taste in their mouths => unhappy fans, less money for the company, it's that simple
I think it was my fault for saying Hybe should make it free like SM and that they are greedy. That somehow brought all these Hybe stans together to defend the company. I have no idea why they get so worked up over a freaking company.