Posts by copperfire
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hybe says "surpassed bts" pr was used to mediaplay for newjeans
We have never even reviewed any marketing activities that mentioned or compared New Genes. If you check the press releases we distributed during the Eyelet debut process, you can quickly see that the names of not only New Jeans but also any other senior artists were not used in Eyelet marketing. In this way, comparative marketing with senior artists is a kind of taboo within Hive.
In the history of Hive PR, there has only been one case where this taboo was broken. It was Adore. In March 2023, when New Jeans' 'Ditto' recorded the highest cumulative number 1 spot on Melon's daily chart, VP Adore Shin00 strongly requested Hive PR to specify the comparison phrase 'a record surpassing BTS'. Although the staff's repeated dissuasion and persuasion led to a very unpleasant argument, Adore did not give up on its insistence on reflecting the phrase, and eventually the phrase 'This record surpasses BTS' mega hit song 'Dynamite' (75 times) was included in the press release. Included. Afterwards, many articles with this title (New Jeans surpassed BTS) were published."Taboo with Hive"
I'm really only interested in spectating on the drama, but I can't take this! The amount of mediaplay they did with big bang and exo's name back in the day was ridiculous! It is obviously an old practice with
Bang
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Mediaplaying using Exo's name again, I see. Bighit's tactics are always the same. Make a villain of exo and exo-l to mobilize army Are we back in 2016? Please leave exo alone! We're too old, too busy, and too tired to fight
Stream Kyungsoo's Popcorn for good vibes
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i'm so happy Such a wonderfully relaxing and soothing song