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Ofc they are a boy group, companies always give the best deals to them
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wdym by "best management"?
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like how?
I think they are not affected by jyp management tbh, they are like self producing group with signature sound, whether they succeed or not depends on their music and performance that is made by them. Unlike twice, itzy and nmixx who rely on producers and creative team to succeed. JYP only make sure their ggs are successful and don't care about their bgs. I am happy cus SKZ is strong enough group to go on their own. -
True I wish twice had such managment
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they're making the most money so it's understandable
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If you mean that they get cool, unique teasers like the recent mashup, Unveil: Track, and consequently b-side MVs, or that their recent MVs and trailers look high budget:
Stray Kids' music and creativity is one of their biggest draw, therefore it makes sense that aspect is emphasized.
Because they're in charge of their own music, they also get to participate in other creative discussion concerning them, and seem to be close enough with Div1.
Also Stray Kids' music production process most likely costs less than that of other groups. 3RACHA already being paid a salary, same is the case of many of the producers they work with as they're in-house (like Versachoi), and also most of their songs have only 1-2 non-3RACHA producers. It's a lot cheaper for the company than paying thousands of dollars per commission. SKZ can even put out songs outside comebacks this way (SKZ-PLAYER/RECORD).
The b-side MVs don't tend to be high budget. They're well made but not necessarily expensive.
Their title track MVs began looking this expensive only in 2020 with God's Menu. But that look is largely thanks to the director's skill rather than the amount of money invested. (As a counterexample the More&More MV was likely very expensive, but that money wasn't put where it should've been.)
But their actual promotions…Their promotions have been nothing outstanding. Some radio shows, some interviews, they've never been to popular TV shows or anything like that. JYPE doesn't really push them.
Their album distribution also used to be horrendous, so bad that it prevented them from entering BB200 with NOEASY altogether.
Calling them the "favourite child" is ridiculously misleading, and ignoring how much it took them to get where they are.
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JYP have been trying to get a big boy group for years so it's not surprising. If Twice didn't blow up as big as they did so quickly you can bet Got7 would have got preferential treatment as well. Th fact that they opened up a big gap to Got7 so quickly popularity wise got them the edge.
Stray Kids definitely have the most reinvested back into them, more so than Twice ever did. But JYP are in a much better position now to support a group with this much investment then they were when Twice blew up. Twice had high volume low value content for years to help the company get to this position. They don't have a reason to switch it up now even if they make more money.
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