JYPE Thailand officially closes down

    JYPE is officially leaving the Thai Market and closing their thai divsion, dropping all ideas of a thai group after establishing their branch there in 2010.


    External Content twitter.com
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

    External Content twitter.com
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.


    I think we definitely all saw this coming with the loss of their biggest Thai artist.

    Quote from keyboardwarrior7

    2010, lmao, wow, they tried for 11 years with nothing to show for it.

    Hmm? JYPTh lived up to its purpose. Just like Thai branch of S.M (S.M True), JYPTh was established to facilitate JYP to export JYP's artists to and to capitalize from its artists in Thailand and SEA in a broader scope.


    Here are some info from the former vice director of Thai office.

    JYP was more flexible than other big K-pop labels. Subordinates and clients could negotiate with higher-ups/JYP's rep about the project/contract condition to some extent.

    JYP focused only on its core business, music, did not expanded its businesses broadly like S.M, HYBE or YG.

    One of JYP's forte was that its idols had friendly and approachable images. Thus, to pass JYP's audition, aside from outstanding skill and charisma, the applicant must look friendly and had beautiful smile.

    A task of JYPTh was to research local market. It had to inform JYP Korea what singers and songs were popular in Thailand and what was the fee rate of local artists.

    JYPTh was one of only 3 foreign offices of JYP, Thailand, China and Japan.


    I wonder if it will be a new JYP office in another country of SEA.

Participate now!

Don’t have an account yet? Register yourself now and be a part of our community!

Register Yourself Login