How did jype let itzy get overshadowed by aespa thus badly?

Seriously what happened? Everyone was team itzy and on the itzy hype train in 2019 and 2020

Probably a bunch of different factors, but I think the below are the primary reasons;

• Keeping the same teen crush/noise concept for every release
• Some weird song choices for comebacks (Mafia, Icy)
• Not dealing with Lia's bullying rumours
• Poor group balance (4 strong dancers and 1 weak, 4 average vocals and one above average, little range between vocal tones, average rappers. Outside of Yeji and maybe Ryujin, they've all got some sort of glaring weakness (Yuna vocals, Lia dancing, Chaeryeong visuals).

ITZY can't sing or rap to save a life but they are good dancers I'll give them that lol

their concept and music is stagnating

JYP focused on the west too quickly, they shouldve promoted them more in korea like making them go to saturday night knowing bro running man these tyles of variety that korea watches for them to notice them

Its about timeq companies notice success in korea creates hype internationally in a faster way than just focusing on west

Jyp lowered their talent entry even lower if possible after the success of Twice and fooling everyone into thinking they could sing for so long lol and now Twice became big they thought they could use even less talented vocalist and reach high ... boy were they far from the truth lol

Jyp didn’t “let” aespa overshadow Itzy. Obviously, they would want Itzy to succeed.

I think aespa’s unique concept and music direction is more eye-catching towards the market. Not necessarily JYP’s fault. I suppose they can try to change their direction with future releases but hopefully not in a way that like copies what aespa is doing.

this is the same cases with red velvet

I thought Yeji and Lia and Chaeryoung were strong singers? If they're not jype should had put good singers.

Quote from Creamy Corn Covered DooDoo (232)

this is the same cases with red velvet

Yes

Aespa debuted just 2 years after Red Velvet

Quote from Deep-Fried Sour Ostrich (530)

Yes

Aespa debuted just 2 years after Red Velvet

RV debuted in 2014.

That’s a six year gap.

Quote from Deep-Fried Sour Ostrich (530)

Yes

Aespa debuted just 2 years after Red Velvet

missing the point lol. I mean the members, rv are mocked as weak dancer while itzy are weak vocals etc etc

Jyp doesnt know how to manage a group their groups lose hype after a few years. Their new group id gonna ate itzy i fear; since itzy have started getting twice treatment with thid comeback.

there is something with jyps's management?