https://www.bbc.com/news/newsbeat-58749976
Pushing that soft power influence is most definitely paying off for South Korea! :)
EDIT: Soft power is an actual political term (Google it). There have been many analyses I've seen and read that discuss how SK has used the rise of Hallyu as means on soft power/for their benefit.
BBC: Why 26 Korean words have been added to Oxford English Dictionary
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