My Universe has one of its biggest streaming days in most of Europe and other parts of the world on its 8th day

Why is it rising in a lot of places? Are people slowly discovering that Coldplay have a new song out?

Power of a mind blowing MV

Quote from paradis

I am guessing the MV helped in increasing awareness.

I do think so too because they’ve been reaching new UL peaks on Melon too the past two days since the MV dropped.

The superior MV impact

No surprise because it's such a bop.

It is a masterpiece

Wow music videos really hold a lot of power

This should sweep the VMAs and also get the Grammy for Best Video. Ever

Quote from paradis

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holy wowwwwwwww!

Europe picking up the song!!!! yasssss!!!!!

I think charting on UK singles chart would have helped. The news may have spread across Europe & Australia after charting and made more people aware of the song. That's why bump in streams today specifically.