The nine-member girl group chats with GRAMMY.com about their expansive new album, their monumental career over the past five years and how they've kept in touch with their global ONCE fan base during these trying times
JAN 12, 2021 - 11:03 AM
TWICE don't need to ask for attention. With their striking looks and coordinated fashion, the nine-member K-pop ensemble is a sight that's impossible to miss. Backed by their vast discography, a cornucopia of catchy hooks, and synchronized, head-turning performances, the group stays in your mind long after they exit the stage.
Formed in 2015 through JYP Entertainment's reality survival show, "Sixteen," in South Korea, TWICE are a record-breaking, show-stealing, eye-magnet juggernaut. They have more than 10 million cumulative album sales, sold-out tours in Asia and America, including last year's Twicelights at The Forum in Los Angeles and Prudential Center in New Jersey, and an array of releases that regularly top the Korean and Japanese charts.
But ultimately, it's TWICE's individual charms that pull the listener into their world: the brightness of Nayeon's bunny smile, Momo's killer dance moves, Sana's natural sweetness. It's Dahyun's charismatic sense of humor complementing Chaeyoung's bold creativity, Jeongyeon's sultry allure pairing with Jihyo's unrelenting energy, Mina's graceful resilience matching with Tzuyu's elegance and sensitivity. Like a kaleidoscope slowly revealing different shapes and colors, TWICE shine in beautiful detail the more you get to know them as individuals and as a collective unit.
Still, the best phrase to define the group may come from the ladies themselves: TWICE is "[touching people's hearts] once through the ears and once through the eyes," Tzuyu told GRAMMY.com over a Zoom call, followed by cheers and laughter from the other members. The commotion-causing motto is well known for both the group and their fans, known as ONCE. First used by JYP Entertainment founder J. Y. Park, the phrase has since become a defining staple in the TWICE universe. But Momo hesitates. According to her, "it's hard to express TWICE into words, because it's through our performances that people can really get to know us."
Yet, an aversion to their peppy beginnings (see "Cheer Up," "Knock Knock") and the general perception of K-pop as an assembly-line production still keep several eyes shut to their talents. It's not that TWICE feel the need to change or that they care about impressing the unamused. But they do recognize the benefits of exploring new challenges—and therefore earning second thoughts.
In the past few years, the group has explored maturing sounds and visuals and has amplified their participation in writing lyrics and choosing visual concepts. The bittersweet pop of "Feel Special" (2019) reflects the pressures of being one of the biggest girl groups in the industry, while the '80s-infused "I Can't Stop Me" (2020) plays with the temptations of desire. Their latest release, "Cry For Me," released last month (Dec. 18), is a special single for ONCE and builds on yet another novel theme for the group: throbbing revenge underlined by a dramatic instrumental.
Their latest album, Eyes wide open, released Oct. 26 by JYP Entertainment and Republic Records, further signals the band's global success. Charting on the Billboard 200, and peaking at No. 2 on the World Albums chart in the U.S., the 13-track LP showcases a group at their peak. From '80s retro ("I Can't Stop Me," "Up No More") to Japanese city pop ("Say Something") to EDM anthems ("Do What We Like," "Believer"), Eyes wide open is a testament to TWICE's growth, artistry and versatility.
GRAMMY.com caught up with TWICE—minus Jeongyeon, who is currently on hiatus for health reasons—to learn more about their newest album, Eyes wide open, their ever-developing style and their future goals.