About kpop and LATAM

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    this is sooo true super junior was big in latam along others 2nd gen groups, bts strongest fanbase outside asia was brazilian for a looong time, yet companies barely care

  • That's true. I always feel as though the Latin American market gets ignored by the English-speaking Kpop fans even though it's such a big market. Glad to see more companies including Spanish and Portuguese subtitles in their videos nowadays. I remember the biggest Latin Kpop channel on Youtube that I knew of was ZanyTV, with plenty of second-tier groups making appearances on there to connect to their Latin fans. But they kinda stopped during CoVid.


    Arirang News did a feature on Kpop's growth in Peru during 2016:


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    And this was a Kpop Random Dance play in Argentina in Feb 2020, just before CoVid hit:


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    The fans are there. They're not perhaps as newsworthy as stuff happening in the U.S., but it's still a sizable market.

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