What the heck is going at SME? Are they even shipping Seulgi's new album, or they're hibernating?

I mean, I get the sales are low on the weekend, but this just insane!

Her 1st EP:

Latest:

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Quote from Popper-of-Ks

SM has always been incompetent. What else is new?

True, but it was much better with LSM.

Quote from crystalblues

92, 000 is still a lot of albums. But for sure something had to have happened in the production of physicals.

I mean sure, but Seulgi is pretty popular, and I heard that something is wrong with the car version as well. Not sure what. To be honest, I'm not that surprised, SM can't promote soloists. Just look at Taeyeon, and she's basically the 2nd biggest female soloists in Kpop right now. She didn't sell 100K in a week. She sold 115K overall with her latest album.

To be fair, other than BoA no other SM soloist had big album sales.

Quote from bartkun

in case someone would say it might be Hanteo's fault no it isn't

Yeji sales are 187k, and she released album on same day as Seulgi

and just today Hanteo counted 567k sales for Le Sserafim

so it's either SM's fault or there actually weren't that many pre-orders

It's obviously not Hanteo's fault, even if they make a mistake the difference is usually not big. I have never seen more than 10K difference.