Remember : bad buzz >>>>> ignored.
You don't want to generate bad buzz just to stay in the public conscious because, depending on what the bad buzz is about, generating bad buzz over a long enough time just damages your brand. She's getting bad buzz about her singing, which is not something a singer wants bad buzz about. It's worse because she's trying to break into a crowded market where the competition largely doesn't have bad buzz about their singing. What kind of singer wants their first impressions to people online to be that she can't sing? It's not like the buzz is about her fashion or something tangential to her profession.
Also, she can just generate good buzz? She doesn't need bad buzz. She can just make good buzz instead.
Finally, K-pop artists have always had high social engagement, so Lisa topping online mentions doesn't mean anything to be honest.
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