i missed this while it was happening and unfortunately the account and tweets aren't there anymore, in Japan there is a いいねの数だけポッキー食べる day basically you tell people you are going to be doing that and the number of likes you get is the number of pocky you have to eat and later have to post proof
some girl (not an idol or actress etc) become know for being active during that day, 2 years ago she ate 350 pockies, past year 1,300 pockies and this year was using pictures of those previous days to set a goal the tweet ended getting 19,000 likes
she was actually planning to eat 19,000 pockies
and because she was serious about it was reported for self harm, her account suspended and tweets related to that deleted
so she had to cancel her participation, apologized to supporters and is now stuck with almost 200 boxes of pocky although promised to come back for 2025's pocky day