[BTS CONTENT] BTS increased annual sales of a whole ass pharmaceutical company by 60% solely by advertising a vitamin, but the company went back into deficit after BTS contract ended
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Oh well.

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They have insane economic power! Mind blowing!

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Whoa! Their soft power is unprecedented. It's insane!
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Well.
What happens here is that, BTS is more expensive when compared to other celebrities. But they do bring in their brand worth to you so you still end up making huge profits.
But these companies are greedy. After they see those profits for sometime they start to believe their brand is powerful enough to stand on their own. Then they cut the contract and hire less expensive celebrities to keep the promo going. Overtime they start making losses and going into deficits.
BTS brand is powerful but armys loyalty is even stronger. When BTS leaves, they leave with them
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