People spend hours and hours of their lives as K-Pop fans roasting companies for how they fumbled promoting their groups in the states and wasted a golden opportunity for growth, so how about we give some flowers to LE SSERAFIM and their team for how they introduced them to the states this week?
Arrive in New York and immediately start doing MTV appearances?
Check.
Fly to LA to be treated like royalty by the Los Angeles Lakers the the NBA itself?
Done.
Head over to be the headline act and closer for Blizzcon 2023, and perform a whole ass mini concert (they did seven songs)?
Killed it.
I don't think you could execute this any better. I am a huge basketball fan and a huge gamer, so this has been a wild, whiplash week for me seeing all of my favorite hobbies amalgamating together like this, and LE SSERAFIM is at the center of it all.
They gained some new fans from both the sports and gaming community. That's how you do U.S. promo.
