*RANT*
First of all, there was no schedule so fans had no idea when anything was dropping besides Super Shy and ETA, everything else was announced on phoning the day before which means non-fans were completely in the dark about when songs were getting dropped. Secondly, the mv teasers made no sense. Why did ASAP get the first MV teaser when it was the last song released? Why was ASAP's mv released like a week after the album dropped? Why were the Cool With You concept photos sent out before Super Shy's? Thirdly why was Cool With You released like two days before ETA? When there was a whole week between Super Shy and ETA to release it? The song ended up getting overshadowed by ETA and didn't get it's own spotlight which is weird cause it was advertised as a title track but not treated like one.
Overall the rollout for Get Up made little to no sense and was quite frustrating to witness personally. I think ADOR did this because they were experimenting on how to release an album with that many songs with NewJeans 'every song gets an mv formula. And now was a safe time to do it since they were coming off a huge hit. I also think they were trying to combine strategies from previous comebacks but it just ended up not working. The only reason I think tokkies don't talk about this whole mess more is because Get Up was still very successful. Still, I hope ADOR never tries a rollout like this again. And if they have to at least release a schedule so people know when things are coming out.
