QuoteNCT 127 stepped up into pop music’s high-risk, high-reward real estate — the thin, fabulous, and precarious line between sublime and ridiculous — and what’s held them steady on the right side of this frangible space is their ability to know what, how, and when to take things seriously without taking themselves too seriously at all.
QuoteTheir sonic style has been derided by pockets of K-pop’s wider community as “noise music,” yet its hallmarks have brought a new lexicon to K-pop songwriting, particularly for boy groups. Canadian-born Mark shifts in his chair: “We don’t follow trends…” He rubs the back of his neck, wondering if he should go on. “We make the trends.” He laughs, almost cringing, as he says it, but he means it, too. “Whatever we release, we want to make sure it’s from NCT 127, and it can split listeners into two sides, but staying original is what we value the most.”
a very interesting article
no matter what people may say, nct 127 has established themselves in the kpop industry as a group with iconic discography, and a constant term of comparison, a trendsetter and consistently the talk of town whenever they comeback. they could have very easily shifted their direction into a more "gp friendly" one, by switching sticker for lemonade or punch for nonstop for title track, but the ultimate most important thing in your career is to, indeed, stay true to yourself. that's the only way you can stand out and leave your permanent mark (lee) in the industry.
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