It’s 364 days since NewJeans debuted and injected new energy into the K-pop scene. The then-freshly unveiled rookies instantly captured imaginations with their refreshing approach to what a girl group could sound like, harnessing elements of ’90s R&B and pop with modern production, wrapping it up in a Y2K aesthetic. It was out of step with anything anyone else was doing at the time, and all the more brilliant for it.
While the sounds the five-piece utilise have become more commonplace in K-pop over the last year, NewJeans are still leading the pack – and quickly becoming contenders on the international stage with only one mini-album, last year’s ‘New Jeans’, and the single album ‘OMG’. A day before their one-year anniversary, they’ve returned to further solidify their status as the group to watch and they’re fully aware of the attention on them. “All eyes on us NewJeans / So fresh, so clean,” they sing in ‘New Jeans’, the opening track of their sophomore mini-album ‘Get Up’. It feels like a subtle mission statement – a vow to keep carving out their own lane.
Full review at https://www.nme.com/reviews/al…ans-get-up-review-3471523