Because WDYEM women will be the next men? 
Are there no girl groups these companies can mediaplay as the "next" of? I can understand male groups and their companies saying that but that would still get them lashings either way but when I see female groups too.... like damn, is BTS the ONLY popular group??
It already pisses me off that these companies can't hype their own groups as the "next" them but now adding a special twist essentially saying women can't either. And I hate that line of thinking more.