MusiCares Virtual Benefit Draws Jhene Aiko, Haim, H.E.R., John Legend and BTS … And Its ARMY
The Recording Academy didn’t have to worry whether or not the tony crowd that usually shows up for MusiCares’ annual dinners would tune in for the virtual version put on as a ticketed event Friday night. There may well have been at least some of the usual black-tie crowd in the online audience for MusiCares’ “Music With a Mission” fundraiser, but what was clear from the chat stream was that the vast majority of attendees seemed to be BTS ARMY members flocking to the event to see an exclusive performance of “Dynamite” by the K-pop sensations.
Also contributing original performance clips were Grammy Awards favorites Haim, Jhene Aiko, H.E.R. and John Legend… all of whom passed the ARMY’s impatience test with flying colors, with “Where’s BTS” demands in the stream eventually giving way to respectful and even enthusiastic praise for the other stars.
The rather abrupt demographic shift in the audience for a MusiCares event was made possible by the price of admission being lowered for the online event from the usual high hundreds or thousands of dollars it costs to attend the in-person dinner to a $25 ticket fee. A counter on the live video showed more than 18,000 viewers tuning in, indicating that MusiCares had brought in close to a half-million dollars from the broadcast from ticket sales alone, before donations were figured in.
Apart from the five freshly recorded performances, the nearly 90-minute show featured highlights from past MusiCares dinners, including Paul McCartney, Bruce Springsteen and Tom Petty performing at their own tributes, Lady Gaga saluting Carole King, the Jonas Brothers covering Aerosmith and Usher repaying his debt to Lionel Richie.
Full article:https://variety.com/2021/music…end-her-watch-1234929842/
Army once again proving why theyre the best fandom. And I love how they pointed out how we are respectful and praise good artists and music.
