I Now See The Power Of Companies Using Ads For Their Artists Music Video

  • So TXT "just" hit 100 Million views for their new song 'Sugar Rush Ride'.


    And of course I'm so freaking happy..duh!


    But it also made me think "i see why companies pay for ads now..".


    Because ads can give that Artists a ton of views.

    And someone who might come across the music video, would think that song was a hit or in general really popular, because of the traction that it accumulated... Even if it wasn't organic.


    Now this post is NOT about TXT..I love them.


    But more so about companies using ads on music videos, and what they look to gain from it or whatever

  • I'm not sure about the longterm impact of ads.


    From what I understand, ads are usually only paid in the first 1-2 weeks after launch, and it can give an MV a boost of several tens of millions of views. But after that, after the ads have ended, don't the view counts shrink to the low levels they would have had without ads anyway?

    well BigHit must've paid for 3-4 weeks of ads, cuz the views on TXT MV was getting 2 million views a day I believe.


    But only have 1.8 million likes

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