Why does Hybe push NewJeans for fashion but not Txt, Lsrfm and Enhypen?

It’s clear Hybe aims NewJeans for top brands - Gucci, Chanel, LV, Dior,… Meanwhile fans of Yeonjun have to beg Hybe to let him model for Burberry, Kazuha is only modeling for Etude House, Enhypen only doing smaller brands. Why does NewJeans got the most push for high fashion compared to other Hybe groups?

They're from different labels who have different marketing strategies. Ador's marketing team and connection just outsmarted the rest.

Don't think they are aiming for top brands only. I think they do a variety. They're also modeling for 5252 by OIOI https://www.instagram.com/5252byoioi which is a local streetwear brand. Also Megastudy which is an online education business aimed at students.

Because they are more popular.

you make it sound like that's a conscious choice lol

New Jeans are more hyped and trendy so they'll get more deals and can probably pick the top stuff they want to do

Wdym? Hybe is literally pushing chaewon and yeonjun for burberry.?

are you kidding me??

hybe has been doing nothing but push YJ to fashion labels, you think they are really holding him back from becoming an ambassador if a brand asked him? get a damn grip

Now why you try to lie on my baby Yeonjun like that💀

Yeonjun damn near on every magazine and been doing so many SOLO promotional activities. The only reason his fans even say they want him to be a ambassador for Burberry was because he's always going to Burberry events, wearing Burberry, promoting them all on his Instagram through sponsored posts (which has 11.2 million followers btw) and Burberry themselves liked and commented on Yeonjuns post.

So the fans having wishful thinking for their fav and actually begging HYBE for him to "model" are TWO DIFFERENT things babe. PLUS he recently did a exclusive partnered Burberry photo shoot with GQ so Yeonjun can represent their brand.............. he's more than fine, than any of the other 4th gen HYBE boys..heck even than other 4th gen boys outside of HYBE lls.

He a Brand Ambassador for EXO Baekhyun clothing line

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Burberry comment and like on Yeonjun Instagram

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His recent GQ photo shoot with Burberry I mentioned from 2-3 weeks ago

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He's been everywhere, whether you've heard about it or not. And this isn't even all lmao

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Burberry event he went to 2 weeks ago. He actually was supposed to go to a GUCCI event last week on Monday, but the mourning thing happened cuz of Itaewon so it was cancelled.

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Burberry posted multiple pictures of him on their Instagram story as well, but imma only show one picture for proof

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AGAIN he's more than fine , and still has more opportunities to go💞✨

LSFM only started getting popular with Antifragile since Kakao messed up their debut. They'll get more deals as they recover

Not you OP thinking Ami Paris is a small brand lmao plus Enhypen are their House Ambassadors. I would not speak with all the luxury brand collaborations Enhypen has done and will just wait where nature takes its course. I just know they will be big with all the envious stares coming from kpop stans lol.