HAN SEO HEE <-- Criminal 'Fashion Plate' Behavior and Controversy ; 2020.12.16

(More Article Information)

https://news.chosun.com/misaen…/12/16/2020121602292.html
HAN SEO HEE (Others) <-- Criminal 'Fashion Plate' Behavior and Controversy ; 2020.12.16

(Translating the rest of the Referenced URL Article , adequate in quality.)

---------------

HWANG HANA (Dairy Queen Heiress , Wealthy , ex-GF of YOOCHUN = K-pop Idol), released on probation in July 2019, in the pink dress she wore during her interrogation as a suspect ...
(Video mug, MBCNEWS YouTube capture , source).

Hwang Hana, the granddaughter of the founder of Namyang Dairy, and a lover with Park Yoochun, is considered a person who used 'Blame Look' in a reverse manner. In April 2019, Hwang Hana was arrested by the police in a hospital uniform in Gyeonggi Province on charges of illegal drug administration (usage). She changed clothes more than four times from arrest to decision to arrest , and appeared in front of the reporters in different appearances. Among them, she also had a pink dress that she SOLD (for income money) on social media. In accordance with the presumption of innocence, an undecided prisoner (a suspect or criminal accused in custody without a judgment result yet) may wear plain clothes for investigation or attending a trial. Whenever HWANG HANA appeared, S.K Citizens wondered "Do you have a Fashion Show ???" ... (appearance soon).

'Blame Look' takes the brand up and down in the perception of countless people. However, as it attracts attention, it turns out that there are rare cases that lead to an increase in sales. Even if a brand name appears in the top of real-time search terms (say Google Search), interest in the product is brief. And if you look at it for a long time, the effect of negatively recognizing the brand is greater. An official from a luxury brand said, "Only the fact that it is a product worn by a criminal may reduce the brand value." ... And added that ... "Even if it can attract people's attention in the short term, not many companies will welcome it."

---------------

The appearance of (Child Sex Offender) Cho Doo-soon on the day of release. The logo on his chest was edited and erased ... (YTN NEWS , YouTube capture , Source).

Child sex offender CHO DOO SOON (Age 68) was released (Dec. 2020). In 2008, Doo-soon Cho raped an 8-year-old child in Ansan, Gyeonggi-do, and was sentenced to prison for 12 years on criminal guilty charges. After finishing his sentence in Seoul Southern Prison, he appeared in front of citizens and reporters on December 12th. There was a mess in front of the prison. A civilian protesting against his release and the police controlling him collided. Cho Doo-soon did not answer the reporter's questions and stepped back into the car with his head down.

There is a company (Eider) who has 'taken fire' (negative comments) with this short appearance of Cho Doo-soon. It is Eider, a mountaineering clothing brand. Cho Doo-soon came out wearing khaki padding with the Eider logo on his chest. As the face of Cho Doo-soon wearing a mask and the Eider logo were put together on the camera of the reporters, Eider quickly entered the search portal real-time search word with "Padding Cho Doo-soon." Some netizens responded negatively, saying, "It's a good brand, but I don't want to look at it because it's said that Cho Doo-soon wore it" ...
And also ... "I believe (that is Eider) the padding worn by child sex offenders."

The (Eider) management side issued a statement on the afternoon of the day and said, "Our company, which communicates closely with the public, cannot help but feel deep regret and embarrassment over this event." They added to the press, "(When reporting) We politely ask you to cut or mosaic the Eider (firm brand) logo." However, in the online community, photos showing the face of Cho Doo-soon along with the Eider logo were already running around. Some commented, "Cho Doo-soon hurts others until the date of release" ... And also ... "What sin has Eider?"

-------------

JO JOO BIN (God God), the operator of “Park Sabang,” who stood at the photo line
wearing a FILA man-to-man T-shirt ... (TV Chosun news , screen capture source)

In March, attention was paid to the clothes of JO JOO BIN (God God , Nth ROOM), the operator of the Telegram (software) "Park Sabang," who illegally distributed videos of sexual exploitation. During the process of being sent to the Prosecution. Jo Joo-bin stood at the photo line wearing a purple sweatshirt with the FILA English logo (brand). FILA said, "It happened during special communication with teenagers, the main customer base, and we cannot stop (resulting) embarrassment." However, on the day Jo Joo-bin wore this (FILA) man-to-man T-shirt, the stock price of FILA Holdings, the Fila Parent Firm,
surged 29.74% (UP in VALUE), actually hitting the upper limit. There was a saying that ... "Blame Look worked as a GOOD for their Stock Price."

-----------------

The phenomenon that the clothes or fashion worn by people who have caused social controversy attract public attention, is called a 'blame look.' It is a compound word of 'to blame' (blame) and 'to dress' (look). Shin Chang-won was the first person to create the 'blame look' in S.Korea. Shin Chang-won was sentenced to life imprisonment for the crime of robbery and homicide. Shin Chang-won was caught by the police again in 1999, two years later, when the rainbow T-shirt he wore became a hot topic. At the time, Shin Chang-won was wearing a fake item from the Italian brand Misoni. This T-shirt was known as the "Shin Chang-won T-shirt," and gained great popularity among young people.