Different version existed since Kpop existed but I think it was Seventeen who really took it to the next level. They had like 21 versions or smth this year if I am not mistaken.
RE: Who paved the way for 1. digipacks 2. 20 album versions and 3. album bundles
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"paving the way" omg. Companies are just doing what they do "finding new ways to earn money".
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