Is Korean government using kpop idols as PR agents?

Wait, you just realised it? Bruh, Kpop didn't grow by itself, it is Korea's soft power. Kpop companies get a lot of benefits and support from government.

Obviously. But the government invested a lot into it too.

Quote from Millano

Everglow in Kasakstan

Kai in Usbekistan

Different artists in UAE

London

Frankfurt

Bts in Busan

Everything seems to be music combined with Korean products and turism.

It seems like a strategy - but hopefully idols get paid a lot

What do you think?

Should we have festivals for every country post covid?

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🤡Are you new to kpop? Is this post for acrons?

It's been known since first gen that kpop is used by the government for PR and soft power. Kpop is as successful as it is today because it has and still does receive direct government funding and subsidies, this is one reason why there's soo many pop up agencies. The government has been using idols for spreading Korean culture and its influence for many decades. This is common knowledge here.

Some idols were means tested for light diplomatic work examples exo meeting with then president Donald trump when he visited Korea. There have been other instances with other idols such as vixx etc. BTS has been the unknown it was entirely unexpected that they get this much renown so the government will look at using them in the future for more serious diplomacy beyond the use of regular diplomats.

After all the stuff the group stands for publicly and then the speeches at the UN etc they are fully aware that they are not escaping politics you got into it and it will follow you forever.

soft power

yeap it's the spread of korean culture and whatever through soft power