What is the reason for IVE doing so well on international charts?

Quote from Cause of My Euphoria (356)

"love dive" is a genuinely great song, probably the most listenable kpop song to come out in years

I tried to like love dive but it's really not for me.

After Life on the other hand is a bop

Quote from Not Shy Not Me ITZYYY (726)

I tried to like love dive but it's really not for me.

After Life on the other hand is a bop

IVE is releasing bops, regardless

Quote from Just Like TT (950)

They're BlackPink's daughters

Say it again. The blink in me wants to adopt ive for some mysterious reason. Mind you, I couldn't stan anyone but bp for years

Quote from Light It Up Like Dynamite (495)

Visuals, music and talent.

Something that all Twice, BP & Aespa lack

this is a good strategy to unite the three though bp honestly don't need them lol