Why haven't the successors of G-Idle and Mamamoo hit big like IVE?

Mamamoo is/was Rbw golden pot, the same with G-Idle is for Cube. But why haven't their 4th gen groups Purple Kiss and Lightsum hit big like IVE? And I could throw in Rocket Punch in here as well. They were supposed to be Woollim next big group after Lovelyz.

Here is the reason why IVE is the most consistent 4th gen gg and the best charting 4th gen group internationally:

IVE have high quality music that doesn't try to cater a certain image, like being badass or too pure; because of that they stand out, their music is pure pop delight with surprise elements that is different from what every other group is offering right now, for example the oriental vibe and slow motion bits in Eleven, then the nostalgic 00s dream pop then whatever was that addictive "narcissistic, my god I love it" line that is unexpected but perfect in Love Dive. And people LOVE a good surprise.

Should be a no brainer that each IVE member being equally good looking, charismatic and easy to recognize helped with their success too.

Last but not least, Starship polished their music and image so well, to debut intro from styling that you just can tell that they aren't an ordinary group.

People can say whatever they want, but IVE was a perfectly planned group with the perfect members for it.

Quote from Oh My Gosh! Don't You Know I'm a Savage? (463)

Here is the reason why IVE is the most consistent 4th gen gg and the best charting 4th gen group internationally:

IVE have high quality music that doesn't try to cater a certain image, like being badass or too pure; because of that they stand out, their music is pure pop delight with surprise elements that is different from what every other group is offering right now, for example the oriental vibe and slow motion bits in Eleven, then the nostalgic 00s dream pop then whatever was that addictive "narcissistic, my god I love it" line that is unexpected but perfect in Love Dive. And people LOVE a good surprise.

Should be a no brainer that each IVE member being equally good looking, charismatic and easy to recognize helped with their success too.

Last but not least, Starship polished their music and image so well, to debut intro from styling that you just can tell that they aren't an ordinary group.

People can say whatever they want, but IVE was a perfectly planned group with the perfect members for it.

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