I know people are saying “x group lost hype” blah blah blah but the real reason is that kpop has lost a lot of traction due to the pandemic being over and people resuming their normal schedules. 2020/2021 was probably its peak globally, and with even BTS going on airplane mode and focusing on solo debuts, kpop has hit its peak for time being. I know physicals are up but that’s kind of the only market that is, and the prospective recession will not help.
As for Korea, I’m not really sure what’s going on there, these are just my thoughts about global.
