IVE have tried. They beat many big 4 group out this year(kpe1er, nmixx, lesserafim), but no one expecting the monster rookie NewJeans to have an explosive debut like that. Even those IVE got 100M and 900M in Melon and Gaon respectively, we cannot admit that NewJeans is on a huge run right now and can turn the table around. Attention at 360k Hype Boy at 238k Cookie at 117k They are basically adding 700k uls the the number everyday right now and the number didn't peak yet. They only need an average of 826k uls every day to obtain 100M uls at the end of November. It is not an high number and it is possible for NewJeans to reach this mark. IVE probably getting 150M at the end of November. Hoever, if newjeans get 100M = 66.7% of IVE's total. Where they are going to peak is unknown and the possibility for Attention to beat Love DIve is high right now and Hype Boy is on his way to beat Eleven as well. Then , we have an addition of Cookie! Everything seems possible.
